Privacy Policy

Last Updated: October 12, 2026

This Privacy Policy explains what SociallyMatters LLC, doing business as Answer Content Engine ("we", "us"), collects when you visit this website, fill in one of our forms, use our free tools, book a call, or receive an email from us, and what we do with it.

If you are a client, the information we handle to build and run your system is covered by your signed agreement with us, not by this policy. Section 6 below still applies to any third-party account you connect or give us access to.

1. Information We Collect

Information You Give Us

• Contact details you enter in a form, such as your name, email address, phone number, business name, and website address
• Answers you give in our forms and questionnaires, such as your type of business, team size, and budget
• Messages you send us through the contact form, the speaking form, or by email
• Details you provide when you book a call
• Your email address when you subscribe to the newsletter or request a download

Information Collected Automatically

• Device information, such as IP address, browser type, and operating system
• Usage information, such as the pages you view, what you click, how far you scroll, and how long you stay
• Where you came from, such as the referring website and the advertising or campaign link you followed
• Cookies and similar technologies, described in Section 3

Information From Other Sources

We collect business contact information from public sources, such as company websites, business listings, and search results. This can include a business name, website, the name and role of a person at the business, and a business email address. We use it to contact businesses we believe may be interested in our services. See Section 5.

2. How We Use Your Information

• To run the scan or report you asked for and deliver it to you
• To reply to your message and to schedule and hold calls with you
• To send you the newsletter or download you signed up for, and follow-up emails about your report and our services
• To decide whether our services are a fit for your business
• To measure how the website and our advertising perform, and to improve them
• To show our ads to people who have visited the site, and to similar audiences
• To protect the website and our forms against spam, abuse, and fraud
• To meet our legal obligations

You can opt out of marketing emails at any time, using the unsubscribe link in the email or by replying to it.

3. Cookies, Pixels, and Analytics

This website uses cookies, pixels, and similar technologies, some set by us and some by the companies below. Each of those companies handles the information it receives under its own privacy policy.

• Google Analytics. Measures visits and how the site is used.
• Microsoft Clarity. Records how visitors interact with pages, including clicks, scrolling, and session replays, so we can find and fix problems.
• Meta Pixel and Conversions API. Tells Meta (Facebook and Instagram) when a visitor views a page or completes an action such as submitting a form or booking a call, from both your browser and our servers. When you submit a form, your email address and name may be sent to Meta in hashed form, together with your IP address and browser details, so Meta can match the action to an account. We use this to measure our ads and to decide who sees them.
• Google Ads. We may use Google Ads conversion tracking to measure actions that follow a Google ad.
• Cloudflare Turnstile. Checks that a form is being submitted by a person and not a bot.
• Calendly. Provides the booking calendar. What you enter there is collected by Calendly and passed to us.
• Kit. Provides our newsletter and download sign-up forms and sends those emails.
• YouTube. Some pages embed YouTube videos in privacy-enhanced mode.
• Our own measurement. We record page views, the referring site, and campaign details ourselves, without a third party.
• Referral cookie. If you arrive through a partner's referral link, we set a cookie for 30 days so the partner can be credited. Partners who sign in to their dashboard get a sign-in cookie.

Your choices: you can block or delete cookies in your browser settings, use your browser's tracking protection or a content blocker, and control how Meta and Google use your activity for ads in your account settings with those companies. The website still works if you block these technologies, although the booking calendar and some forms may not.

4. Free Scans and Reports

When you run a free scan, or when we prepare a report about a business, we run automated checks on the public website you gave us and ask AI systems questions that buyers of that kind of business might ask. To do that, the website address, the business name, and the questions are sent to the AI, search, and screenshot services we use to produce the report.

Each report is stored by us and is available at a private, unlisted link. Anyone who has the link can open the report, so share it only with people you want to see it. To have a report removed, contact us using the details in Section 12.

5. Outreach Emails

We sometimes email businesses that have not contacted us first, using the business contact information described in Section 1. Those emails include a way to opt out. If you opt out, we keep a record of your address only so that we do not contact you again. You can also ask us to stop, or to delete the information we hold about you, using the details in Section 12.

6. Accounts You Connect or Give Us Access To

Some of our services work with accounts you hold on other platforms, such as a Google Business Profile, Google Search Console, a website, or a social media account. You choose whether to connect an account or to grant us access to it, and you can remove that access at any time in your settings on that platform or by contacting us.

• What we access. Only what the feature needs. For a Google Business Profile, that is the profile's business information, its posts, and its reviews.
• How we use it. Only to provide the feature you asked for, such as publishing a post you have approved or scheduled, or showing you information about your own profile.
• How we store it. Access credentials are stored securely, with access restricted to what is needed to run the feature. Information we read from your account is kept only as long as needed to provide the feature.
• Who we share it with. Only service providers that help us deliver the feature, under obligations to protect it. We do not sell it, and we do not use it or transfer it for advertising.
• Deletion. When you remove our access or ask us to, we stop accessing the account and delete the stored credentials and the information we read from it, except where we are required by law to keep a record.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use information received from Google APIs to develop, improve, or train generalized artificial intelligence or machine learning models.

7. How We Share Your Information

We do not sell your personal information for money. We share it only in these cases:

• With service providers that help us run the website and our business, such as hosting, analytics, email delivery, scheduling, and AI services
• With advertising partners, as described in Section 3. Some state laws describe this as "sharing" or as targeted advertising. Your choices are set out in Section 3.
• With a referring partner, limited to what is needed to credit a referral
• If required by law or in response to a valid legal request
• To protect our rights, property, or safety, or that of others
• In connection with a merger, acquisition, or sale of assets

8. Data Retention and Security

We keep your information for as long as we need it for the purposes above, to meet our legal obligations, and to resolve disputes. You can ask us to delete it at any time.

We use reasonable security measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access and receive a copy of your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict certain processing, including for advertising
• Withdraw consent where processing is based on consent

To use any of these rights, contact us using the details in Section 12. We will not treat you differently for making a request.

10. Children's Privacy

This website and our services are for businesses and are not intended for anyone under the age of 18. We do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it.

11. International Transfers and Changes

We are based in the United States, and your information is processed there and in other countries where our service providers operate. Data protection laws in those places may differ from the laws where you live.

We may update this Privacy Policy from time to time. We will post the new version on this page and update the "Last Updated" date.

12. Contact Us

For questions about this Privacy Policy, or to make a request about your information, contact us at: