Is your content helpful?

Google publishes the questions it wants site owners to ask about their own pages. Paste one page and watch it get checked against 13 of them, in 6 groups.

Use a blog post, a service page or your about page. Not your home page, contact page or a legal page.

Free. No email. About 30 seconds.

A real check. Names and details removed.

4 / 6

groups passed

  • Is it original?Passed
  • Does it fully answer the question?Problem found
  • Does the writer clearly know the subject?Passed
  • Is it accurate?Passed
  • Would a reader trust it?Problem found
  • Is the headline honest?Passed

Each bar is one of Google's questions:passedproblemdid not apply

Thirteen questions, word for word from Google

Every question comes from Google's guide, Creating helpful, reliable, people-first content. Google calls them self-assessment questions. We group them so you see one answer per screen.

  1. Is it original?

    • “Does the content provide original information, reporting, research, or analysis?”
    • “Does the content provide insightful analysis or interesting information that is beyond the obvious?”
    • “If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?”

  2. Does it fully answer the question?

    • “Does the content provide a substantial, complete, or comprehensive description of the topic?”
    • “After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?”
    • “Does your content leave readers feeling like they need to search again to get better information from other sources?”

  3. Does the writer clearly know the subject?

    • “Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?”
    • “Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”

  4. Is it accurate?

    • “Does the content have any easily-verified factual errors?”

  5. Would a reader trust it?

    • “Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page?”
    • “Do pages carry a byline, where one might be expected?”

  6. Is the headline honest?

    • “Does the main heading or page title provide a descriptive, helpful summary of the content?”
    • “Does the main heading or page title avoid exaggerating or being shocking in nature?”

Every problem says what tripped it

You see Google's question next to what on your page failed it. Specific to your page, in plain words. We show the problem. The fix is the work.

Example from a real check, names and details removed.

Group 2 of 6

Does it fully answer the question?

3 of 3 questions failed

  1. “Does the content provide a substantial, complete, or comprehensive description of the topic?”

    Fail.

    Finding on your page

    A short case study with high-level results. It does not explain the method, what content changed, or how the main result was reached.

  2. “After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal?”

    Fail.

    Finding on your page

    It holds back enough detail that a reader would have to contact the business to learn how the results were achieved.

  3. “Does your content leave readers feeling like they need to search again to get better information from other sources?”

    Fail.

    Finding on your page

    It stops before the method is explained, so a reader who wants the how has to look somewhere else.

Then you see the rest of your site

We read your sitemap and lay your site out the way you think of it: the homepage, your main sections and how many pages sit in each, with the page you checked marked. This site has 233 pages. One was checked.

Real site map, addresses removed.

Before you paste a page

Is this Google's score?

No. Google does not publish a score for these questions. It publishes the questions for site owners to ask about their own pages. We ask 13 of them about your page and show you where it falls short.

Why only one page?

One page is enough to show the pattern. The map at the end shows how many other pages on your site face the same questions.

Why don't you tell me how to fix it?

The check shows where a page falls short and why. Fixing it across a whole site, page after page, is the work we do for clients.

Why can't I check my home page?

Home, contact, legal and login pages are not written to answer a question, so Google's questions do not fit them. Use a blog post, a service page or your about page.

Do you keep my page?

We keep the address you checked and the result, so we can report on what we see across many sites. We do not keep the text of your page, and we never ask for your email.

Your prospects are asking. Be the answer.

The Answer Content Engine takes all this work off your plate, to ensure that you become visible.

Book a demo
The same street at night: every shop dark except Your Business, the engine underneath still running.