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Case Study: Commercial Facility

We got a Commercial Facility onto the AI shortlist, against three bigger names.

Client anonymized at their request. AI mentions per audit up from 8 to 26, and 77 first-page Google placements at an average position of #2.0.

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Taking share from three bigger incumbents.

A commercial storage business in a market that was already carved up before it started. Three larger names still hold more of the category conversation. What changed in four and a half months: AI mentions per audit went from 8 to 26, Google top-10 placements reached 77 at an average position of #2.0, and on its strongest buyer question AI now names it in 65% of answers. This is what a hard market looks like on the way up.

Growth tracker

0400AprilSeptember
AI mentions: 400Google top-10: 77

Share of category mentions vs competition

  • This client16.6%
  • Competitor A27.7%
  • Competitor B23%
  • Competitor C21.9%
  • Competitor D5.4%
  • Everyone else5.4%
8 → 26
AI mentions per audit, first to latest
77
Google top-10 placements
#2.0
Average Google position
65%
Of answers to its strongest buyer question name them

The question shapes it wins

The real questions stay private at the client's request. The shapes do not, and the shape is the transferable part: these are the questions a buyer asks when they are close to choosing.

secure [service] for [asset type] in [city]

57 of 88answers name them
14put them first

Its strongest shape. The buyer has already decided what they need to protect.

[service] for [type of customer] in [city]

50 of 88answers name them
8put them first

The plain category search, and the one all three incumbents fight hardest for.

best location for [service] in [city]

26 of 88answers name them
6put them first

A question, not a keyword. Harder to win, and the one growing fastest.

AI search wins

8 / 13

questions where ChatGPT, Claude, Gemini or Perplexity names this business, in the most recent audit

Google wins

5 / 13

questions where this business ranks on page 1, at an average position of #2.0

Measured weekly across five engines from 28 April to 14 September 2026, on non-branded questions only. Questions carrying the business's own name are excluded, because winning those proves nothing. Three competitors still hold more of this category than it does, and that is on the chart rather than cropped out of it.

What some other clients say after deploying ACE

✓Doubled down on high-converting content only
✓Content became a lead source
✓Replaced guesswork with a data-backed growth system
✓Increased revenue by aligning content with business outcomes
✓Slashed time spent on what should we post
✓Applied winning strategies across the entire portfolio
✓Freed up capacity to focus on expansion, not just survival

You focus on your business. We'll focus on your content

If you want to take content off your To Do list, and want a Done-For-You system that works, you need ACE

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