We got a Commercial Facility onto the AI shortlist, against three bigger names.
Client anonymized at their request. AI mentions per audit up from 8 to 26, and 77 first-page Google placements at an average position of #2.0.
Taking share from three bigger incumbents.
A commercial storage business in a market that was already carved up before it started. Three larger names still hold more of the category conversation. What changed in four and a half months: AI mentions per audit went from 8 to 26, Google top-10 placements reached 77 at an average position of #2.0, and on its strongest buyer question AI now names it in 65% of answers. This is what a hard market looks like on the way up.
Growth tracker
Share of category mentions vs competition
- This client16.6%
- Competitor A27.7%
- Competitor B23%
- Competitor C21.9%
- Competitor D5.4%
- Everyone else5.4%
The question shapes it wins
The real questions stay private at the client's request. The shapes do not, and the shape is the transferable part: these are the questions a buyer asks when they are close to choosing.
secure [service] for [asset type] in [city]
Its strongest shape. The buyer has already decided what they need to protect.
[service] for [type of customer] in [city]
The plain category search, and the one all three incumbents fight hardest for.
best location for [service] in [city]
A question, not a keyword. Harder to win, and the one growing fastest.
AI search wins
8 / 13
questions where ChatGPT, Claude, Gemini or Perplexity names this business, in the most recent audit
Google wins
5 / 13
questions where this business ranks on page 1, at an average position of #2.0
Measured weekly across five engines from 28 April to 14 September 2026, on non-branded questions only. Questions carrying the business's own name are excluded, because winning those proves nothing. Three competitors still hold more of this category than it does, and that is on the chart rather than cropped out of it.
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